If you're serious about taking your social media marketing to the next level, aligning yourself with the right social media tool is important. There are a number of amazing and robust tools out there that can help you save time, track important analytics, and streamline your efforts.
Picking the right social media tool can be a challenge, especially if you're choosing a tool that multiple people will need to rely on. Not only are you going to commit a lot of time to learning how to navigate and use this tool, it also needs to align with your team's workflow without exceeding your budget.
You're making an investment, not just in dollars and cents, but in your time and effort. Which is why you need a tool that makes every action performed on your social media platforms easier, while also being reliable and priced appropriately.
Choosing The Right Social Media Tool
When deciding on which social media tool is best for you, start by addressing what you expect to get out of social media in the first place and how it relates to your business goals. Then you can begin thinking about the tools that will help you perform those activities, such as:
- Social Media Publishing and Scheduling
- Social Media Monitoring
- Social Media Alerts
- Social Media Reporting and Analytic's
From there, you can work backwards to identify what's needed to get you there. Once you decide that, choosing a tool that meets your needs and budget should be a piece of cake.
A Good Place To Start
Seriously Social and G2 Crowd recently teamed up to put together a great infographic comparing the top 4 rated social media management tools of 2015. Not only do they showcase the best platforms being used today, but they provide a great overview of the areas that drive the most value. Using this framework is a great way to compare tools that you may have come across in your research.
If you're in the process of researching social media tools, make sure to check out these other resources also: