Blogging can be hard. But adding blogging to your marketing ecosystem has the ability to unlock a vast spectrum of capabilities for your businesses. Everything from attracting more quality web traffic to your website and generating leads to nurturing those leads into customers, all while significantly lowering your marketing costs.
As a core component to any successful brand, we'll help you develop a blog strategy that allows you to be found, that amplifies your story, aligns with your marketing goals, and keeps them begging for more.
Rank Higher in Search Engines
Today, over 70% of the customer journey happens before a customer ever comes in contact with a sales person. Why? Search engines are getting smarter every day at providing consumers with the information they are searching for. By aligning your blog content with the relevant and useful information your customers are searching for, we're able to increase your chance of attracting quality leads to your website and ranking higher in search engines.
Effective Marketing ROI
Businesses who blog receive up to 67% more leads than those who don't, and can cut your costs-per-lead by as much as 41%. We'll help you leverage the power of blogging by focusing on evergreen content that can generate leads, builds trust with your prospects, and instills loyalty among your best customers.
Attract Quality Leads
Rather than broadcasting your marketing message to as many people as possible with the hopes of something sticking, we focuse on providing value and information that is relevant to your targeted customers. In doing this, we're able to attract prospects that are most likely to convert into leads, shortens the sales cycle and lower your marketing costs.