3737 Chestnut Street

How we generated 70% more leads and increased ROI by 154% in just 45 days for this multifamily apartment community without the use of banner ads, email marketing, Craigslist and other traditional multifamily marketing tactics.

The Kicker? We took over from an incumbant multifamily digital marketing agency.

3737 Chestnut Apartment Case Study

The Problem

3737 Chestnut Street is a 267 unit apartment community located in Philadelphia’s booming University City neighborhood. Despite reaching their occupancy projections during their lease-up phase, the team sensed their digital marketing agency was underperforming. That is when they reached out to us to revamp their digital strategy, increase resident leads and improve their marketing ROI.

The Results

In just 45 days, we generated 70% more leads through Facebook Ad Targeting and A/B Testing and decreased marketing costs by 47% by optimizing their marketing spending. Compared to industry averages, it's estimated that we where able to increase revenue by $306,000. 


Increase in Revenue


More Leads

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Our Strategy


Greater Brand Awareness

By building relationships with local area 'power users' and reputable influencers, we were able to spread our brand further and reach quality prospects in less time.

Using "Social Proof" To Build Trust

Through the use of images, both curated and our own, we showcased photo's of existing resident's and highlighted aspirational living experience's to encourage and nurture prospects into becoming residents.

Audience-Content Alignment

By posting content that is relevant to our community and those who live in it, we saw social media engagement increase among our audience. This helped to grow our audience and establish a stronger presence among potential residents.

Learn more about our Social Media Marketing Services.


Long-Tail Keywords

Through intense keyword research, we uncovered long-tail keywords and structured blog posts to provide valuable information relevant to those living in the area. As a result, we increased search engine impressions by 133% and increased click rates by 116.47%.

On-Page SEO for Higher Search Ranking

By optimizing each blog post's title tags, meta description tags, heading tags and content to include targeted keywords, we where able to increase relevant search traffic

Crafting Clickable Headlines

Combining targeted keywords with clickable copy we where able to craft titles that captured the full SEO value of <h1> tags and increase click throughs, contributing to stronger placements in the natural search results.

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Technique #3

Facebook Ads

Audience Targeting (Using Facebook Custom Audiences)

Our first step was to embed a Facebook Pixel on the website to create Facebook Custom Audience's to track visitor behavior and user information from people who had visited the site. From here, we were able that target people who are similar to our Custom Audience using Facebook Lookalike Audiences, allowing us to target higher quality prospects.

A/B Testing

Rather than creating a single Facebook Ad and hoping for the best, we created and tested 25 different variations, all containing different combinations of imagery, copy, and audience targeting. By tracking our results, we were able to use detailed analytics to optimize our click through rates, lower costs and increase conversions.

3737 Chestnut Facebook Ads

Learn more about our Social Media Advertising Services.