Lead Generation

6 Reasons Your Facebook Ads Aren't Attracting New Renters

6 Reasons Your Facebook Ads Aren't Attracting New Renters

Facebook Ads can be an amazing lead generator for multifamily communities. The advanced targeting, low cost and ease of use make it extremely appealing to jump right in and start launching your ads.

Unfortunately, here’s the process most multifamily marketers go through...

9 Brilliant Website Tactics Used By Top Apartment Management Companies

9 Brilliant Website Tactics Used By Top Apartment Management Companies

Your website is the critical ‘first impression’ that can inspire people to schedule a visit, or pass and try the next place down the street. The most successful apartment management companies out there know this better than anyone.

Offline Lead Tracking: 3 Easy Ways For Apartment Communities To Connect The Dots

Offline Lead Tracking: 3 Easy Ways For Apartment Communities To Connect The Dots

The success of any apartment community starts and ends with getting the right people in the door.

But leads and leases tend to fluctuate week to week, and it's not always easy to know why. 

Maybe some of them saw a print ad or a sign. Or, maybe a resident referred them.

But how can you determine the ROI of your signage? Or that print ad?

If you don't have clicks and page views to help with your lead tracking, how do you know what's working?

13 Advanced Apartment Marketing Tips for Attracting Renters with Social Media

13 Advanced Apartment Marketing Tips for Attracting Renters with Social Media

Apartment marketing can be tricky. And complicated.

If you’ve ever searched for “Apartment Marketing”, you’ll know that Google responds with over 70 Million search results.

That’s 70+ Million pages of apartment marketing solutions, services, products, strategies, technologies… you get the idea.

With so many apartment marketing resources pulling you in millions of directions (literally), it can be hard to determine what actually works when it comes to marketing your apartment.