Use these 60 Social Media Post Templates to grow your following, get more traffic, build your brand and engage with your audience.
If you’ve been following our blog or apartment marketing news in general, you’ve no doubt seen plenty of articles about the power of content marketing. Creating videos, a company blog and being active on social media are content marketing techniques that drive visitors to your website and generate new renters...
When you ask apartment marketers their number one reason for not having a dedicated social media strategy, one of the most common answers you’ll hear is “it’s too time consuming.”
Instead of spending hours sending out ineffective Tweets, dedicate just 60 minutes to implementing any of these 10 social media hacks and you’ll be surprised by how much more you’re able to get done!
By now, a lot of apartment marketers are utilizing SEO to get renters to their website. A few have even given content marketing a try. Since these tactics are still fairly new to the multifamily industry, measuring their success has been a challenge.
Apartment marketing can be tricky. And complicated.
If you’ve ever searched for “Apartment Marketing”, you’ll know that Google responds with over 70 Million search results.
That’s 70+ Million pages of apartment marketing solutions, services, products, strategies, technologies… you get the idea.
With so many apartment marketing resources pulling you in millions of directions (literally), it can be hard to determine what actually works when it comes to marketing your apartment.
Every social media article claims the virtues of engagement.
Trouble is, many fall short in explaining how it helps brands drive business results.
Maximizing engagement is critical because it’s the missing link between strangers and loyal renters.
It’s a foundation of awareness and trust that helps people emotionally attach to your property (as opposed to the one down the street with similar pricing and amenities).
And on Facebook specifically, engagement dictates how many people you’ll ultimately be able to reach or influence.
Facebook has changed the apartment rental game in a major way.
Did you know that Facebook now serves ads for over 2 million businesses?
That's because you can now get your message in front of the right people, with pinpoint accuracy, at a far higher ROI compared to many other advertising platform out there.
Through the Facebook Ads Platform, your ads are now shown to people who are more likely to engage, therefore ensuring that you achieve an incredible R.O.I.
Facebook Ads are fairly new to apartment marketing, but they are quickly becoming a widely utilized marketing tactic for many communities and businesses, and there's a good reason for it!
Studies have shown social media advertising to be 70% cheaper than other paid advertising methods (such as Google Adwords), while out-performing the average for reach efficiency, beating them out by 286%.